Welcome!

The purpose of this project is to:
  1. Understand the attitudes of buyers of samples from third-party organizations, that is, not buying sample from the company you work for nor companies owned by the company you work for. 
  2. To track the impact of the Global Data Quality (GDQ) initiatives.

Who is conducting this research?
This research is being conducted by the Global Research Business Network (GRBN) in collaboration with several other organizations of the Global Data Quality initiativeMRS (UK), Insights Association (United States), CRIC (Canada) and The Research Society (Australia). The results from this second wave of the research will be shared with the insights and analytics industry in the second half of 2025.

How long will the research take to complete?
This survey will take between 5 - 10 minutes.

How will my information be kept confidential?
Your responses will only be used for research purposes and permission will be sought before any identifiable details are gathered. All information collected will be stored securely on a private U.S. server overseen by the Insights Association.

The research is being undertaken by Andrew Cannon who is an MRS member and the research will be conducted in accordance with the MRS Code of Conduct, the UK GDPR and Data Protection Act 2018.

Who can I contact with feedback or questions?
Andrew Cannon via andrew.cannon@grbn.org



Thank you in advance for taking this survey!